BMW M1 iRSGT V8 front three-quarter MASTER image.

INDEPENDENT SUPERCAR DESIGN STUDIO

CARS THAT
SHOULD EXIST.

We revive icons left behind, imagine machines that never made it to the road, and create what should come next.

EXPLORE THE PROJECTSDISCOVER THE STUDIO ↗
THE UNBUILT GARAGESCROLL TO DISCOVER ↓001 / A NEW CHAPTER

THE UNBUILT GARAGE / OUR PHILOSOPHY

SOME CARS
DESERVE TO EXIST.

Some cars disappear too soon. Some never make it beyond a sketch, prototype or idea. Others have never existed at all.

The Unbuilt Garage explores what happens when those possibilities are brought to life.

DISCOVER THE STUDIO

OUR WORLDS

THREE BEGINNINGS.
ONE GARAGE.

01

01 published study

REVIVAL

Contemporary interpretations of discontinued automotive icons and halo cars.

02

Future study

UNBUILT

Production-minded explorations of ideas that never reached the road.

03

In development

UG ORIGINALS

Original automobiles by The Unbuilt Garage.

FROM IDEA TO MACHINE

MORE THAN
A RENDER.

Each TUG project is developed as a complete automotive proposition — from design and architecture to interior, conceptual specifications, development narrative, launch communication and film.

  1. 01Question
  2. 02DNA
  3. 03Architecture
  4. 04Design
  5. 05MASTER SET
  6. 06Development
  7. 07Launch
EXPLORE THE PROCESS

FILMS / REVIVAL 001

PRESENCE.
MOVEMENT.
SOUND.

The next chapter moves.

OFFICIAL LAUNCH FILM COMING SOONEXPLORE THE FILMS

SELECTED COLLABORATIONS

WHAT SHOULD
EXIST NEXT?

Automotive. Luxury. Collectors. Original IP.

DISCUSS A PARTNERSHIP

THE UNBUILT GARAGE

THE CARS MAY BE UNBUILT.
THE VISION IS REAL.

EXPLORE THE PROJECTS